- All alumni lists must be managed by DPAE. Colleges should not generate, keep or maintain outside lists of alumni and donors for their own communication purposes. Do not maintain shadow databases as these could violate the.
- Marketing messages that do not align with broader goals of alumni messaging, increase likelihood of unsubscribes or risk noncompliance with spam messaging laws ().
- Alumni/donor communications are solely for the benefit of 5XÉçÇø. Marketing of third-party entities is prohibited. 
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