- What type of project are you raising funds for: Scholarship, Capital, Programmatic?
- The average response rate for direct mail solicitations is 0.5 to 2 percent
- The average response rate for email solicitation is 0.05 to 0.1 percent
- Multichannel efforts (i.e., email, text message, social media and phone call) are recommended
- Events that bring in money and are not coordinated by the DPAE Events Team are considered special appeals and go through DPAE. Transactional 鈥淕ive to get鈥 (a donor receives an item for their donation) campaigns are largely discouraged. They involve an extra layer of approvals and will require a budget for both purchasing the items and for fulfillment.
- Special appeals require a defined, targeted audience with an affinity for your area.
- Try to avoid the times leading up to and directly following Annual Giving appeals, such as Giving Tuesday in November and Kent State鈥檚 Day of Giving in April.
- Leave adequate planning and approval time between your submission and the date of your appeal.
0
0