When Joshua Collins, ’10, returned to Kent State, he was on a mission. A combat veteran, husband and new father, he was no longer approaching college as a vague next step in his life. He was focused on finishing what he started.A Rootstown native, Josh initially attended college with plans to study criminal justice. After transferring to Kent State from Baldwin Wallace University, the events of 9/11 reshaped his perspective. He stopped playing sports and felt disconnected from the teamwork that had defined much of his life.“I lost the camaraderie of working together toward a common goal,” he s...
Graphics
- Adhere to Kent State’s Guide to Visual Standards.
- The profile image should be clearly linked to your particular department rather than the institution as a whole.
- Consider use of an image used in your marketing materials.
- If you need assistance or ideas, contact us.
Contact University Communications and Marketing to:
- Request account review and addition to social media directory.
- Contact us for inclusion in the social media directory. When doing so, email your social media venue(s), respective url(s) and handle(s).
- Provide the name and title of the identified social media account administrator from your department.
Determine Key Performance Indicators
Consider whether to monitor followers, fans, visits to your social media space, tone of posts, response of and interactivity among members of your community.
Develop Content Plan
- Include frequency of posts.
- Outline type of content to be posted.
Accessibility Compliance for Social Media
Checklist for Social Media Accessibility & Compliance
For your social media platforms, adhere to these inclusion items and considerations, as relevant.
Identify Administrators
- Include at least one employee within your department.
- The appropriate University Communications and Marketing account should be an administrator.
- See subsequent sections of this documentation for correct account information, based on platform.
Biographical or Extended Information
- Make it clear in the appropriate location, based on the platform, that the respective social media account is the “official [your department]” social media account.
- In addition to information about your department, include a link to the institutional website and the social media directory.
- Text could read: "For more information about 5X, visit www.kent.edu; for a full listing of Kent State social media accounts, visit