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• When working with your DPAE contact to create a new scholarship, make the criteria as broad as possible.
• It is important to award scholarships on a regular basis as funds are available. Donors intend for their gifts to be used expeditiously.

Contact your area’s Project Manager for guidance on email outreach. If you don’t know who your Project Manager is, please consult your college or area’s marketing team. 

You may also contact Senior Associate Vice President and COO, Leigh Greenfelder at 330-672-7108 or lgreenfe@kent.edu. &�Բ�����;

Why can't I keep my own list and send my own emails?
DPAE is responsible for maintaining updated alumni and donor data to ensure that it is  accurate. Also, DPAE keeps track of opt-outs and exclusions to avoid legal issues related to sending unwanted messages.

Click Rate vs. Open Rate
Open rates are no longer a reliable metric when measuring the success of an email. Clicks and click-through rates (CTR) are much more accurate and provide greater insight into your message’s performance. 

• All alumni lists must be managed by DPAE.

• DPAE Communications uses Slate as its platform for all alumni and donor/friend email communication from all areas across the university system. DPAE Communications team manages this platform and university partners outside of DPAE will not require training or access. 
• Email addresses cannot be provided for direct communication from the college/area/individual alumni or for importing into external systems (i.e.

This is where a contact form will go, I need to find out which is preferred - qualtrics or MS forms.

Self-care isn’t selfish—it’s essential! Not sure where to start? That’s okay. Dr. Pamela will help us create personalized self-care menus to support our mental health and well-being.